Video Production
I produced a series of short, informative videos for HomeTree Digital promoting AVA, a self-service app that allows users to create fully customizable data visualization videos in minutes.
Each video was created using a mix of AI video platforms, such as Synthesia.
Social Media Management
I managed brand social channels end to end, combining strategy, content planning, creative production, publishing, and community management. I focused on building a consistent voice, defining clear visual systems, and creating content that performs across platforms.
This included creating campaign-ready assets, writing and refining copy, coordinating approvals, scheduling posts, and tracking performance to inform what we made next.
UI/UX Design
I designed UI/UX elements for AVA, including iconography, menu layouts, and interface components that improved clarity and usability. My focus was creating a consistent visual system that made complex data workflows feel simple and approachable.
Google Ads Campaigns
I supported Google Ads campaigns end to end, spanning creative, copy, budget management, and reporting. I designed Display ad creative, wrote and tested Search ad copy, managed the project budget, and produced monthly performance reports to track results and guide optimizations.
iOS App Development – Dubblr
Dubblr is a minimalist iPhone camera app designed to capture double exposures. Using ChatGPT, I took the app from concept to a working build, implementing a two-step capture flow, live camera preview, and save and share options.
While most double exposure apps focus on editing photos in your library, Dubble is about shooting with intention and leaving room for chance.
