AI Video Production
(Purr)fect Protection was an AI video campaign created for Selective Insurance. The campaign used a playful pet-themed concept to make insurance messaging more engaging, memorable, and visually distinctive.
I led the production process from concept through final delivery, working closely with Selective stakeholders, internal team members, and freelance creative partners. My role included project management, creative coordination, feedback consolidation, timeline management, QA, and ensuring the final videos aligned with the campaign goals and brand standards.
The campaign went on to win a 2025 Platinum Viddy Award, recognizing its creative use of AI video.
Social Media Management
At HomeTree Digital, I led the firm’s social media channels, combining strategy, content planning, creative production, publishing, and community management. I focused on building a consistent voice, defining clear visual systems, and creating content that performs across platforms.
This included creating campaign-ready assets, writing and refining copy, coordinating approvals, scheduling posts, and tracking performance to inform future content.
UI/UX Design
I designed UI/UX elements for AVA, including iconography, menu layouts, and interface components that improved clarity and usability. My focus was creating a consistent visual system that made complex data workflows feel simple and approachable.
Google Ads Campaigns
For FIRST, I supported Google Ads campaigns end to end, spanning creative, copy, budget management, and reporting. I designed Display ad creative, wrote and tested Search ad copy, managed the project budget, and produced monthly performance reports to track results and guide optimizations.
iOS App Development – Dubblr
Dubblr is a minimalist iPhone camera app designed to capture double exposures. Using ChatGPT, I took the app from concept to a working build, implementing a two-step capture flow, live camera preview, and save and share options.
While most double exposure apps focus on editing photos in your library, Dubble is about shooting with intention and leaving room for chance.
